Zalando and Sephora partnership for high-end beauty e-commerce


Sephora becomes Zalando’s strategic partner for high-level beauty, adding its expertise to the ease of delivery, payment and return of German e-commerce

If you are passionate about online shopping, know that the 2 leading fashion and beauty e-commerce stores have just entered into a partnership. These are respectively Zalando and of Sephora that, together, they will create an online benchmark for high-end beauty. This collaboration will reinvent the way beauty products are purchased on the Internet, starting in October 2021 and will see Germany as the first market. In 2022, other European countries will follow in which Zalando operates.

On the one hand, Sephora consists of more 300 prestigious and exclusive cosmetic brandsand, on the other hand, Zalando offers an assortment of beyond 4000 fashion and lifestyle brands with 42 million active customers in 20 European markets, combined with exceptional ease of delivery, payment and returns.

David Schneider, Co-CEO of Zalando, comments: “The cosmetics sector represents a huge and stimulating opportunity for us, since the beauty market in Europe is still rather unexplored. As a reference point for fashion and lifestyle, we want to put i customers of Zalando to find the perfect one selection of fashion and cosmetics in one place, inspire them and, at the same time, provide the brands we collaborate with a platform that leads them to digital success. Our partnership with Sephora, the favorite destination of many beauty fans, will take the cosmetics offer to the next level for our customers and allow them to purchase the most sought after and exclusive brands, taking advantage of the excellent customer experience and convenience of Zalando. “.

Martin Brok, President and CEO of Sephorahe adds: “Fifty years after opening the first store, once again Sephora approaches high-end cosmetics in an innovative way joining forces with those of Zalando to create an excellent reference point in the beauty field for beyond 42 million active Zalando customers. This partnership is the expression of our ambitious goal to continue to be at the forefront to pamper our customers more than anyone else.

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