It seems that every time the echo of the sustainability. A current that invites us to advocate for making stylistic choices with a clear responsible conscience with the environment. Known as Slow fashion, the movement suggests, among other things, that it is essential to contribute to buying from local brands, to understand what is behind each collection; as well as the creative process of the designer to design each garment. With these steps completed, it is when buying to buy and detachment from our clothes can be put aside, which often leads us to discard them without thinking.
On our radar, Spanish firms that fit into this category are beginning to enter and whose garments have made us fall in love as did the Möhel knitted vest or the mark of Sara Carbonero and Isabel Jiménez, which bets on this aesthetic slowdown. But it has been thanks to Paula Echevarría that we have made the latest discovery that has opened our eyes to a new universe of possibilities.
Under the name of Maksu, this young firm that opened its doors a few months ago in the center of Madrid (c / Lagasca, 50) began to be familiar to us when Paula published a photo of her with a beautiful minidress with asymmetric hem, embroidery on the chest and boho inspiration. The model Jeronimos, which is still for sale on the brand’s website is just a sample of Maksu’s know-how.
According to its own creators, Maksu was born to respond to the new times, to a world that changes and that has to consume less, better and more responsibly. “Therefore the main objective is to add value by creating high quality garments at affordable prices”, they say.
In their collections they seek to create elegant garments that attract attention for their details and quality. And what is more striking: they do not believe in seasons. This declaration of intent that seems to go against everything we see in low cost fashion stores today is born from the conviction of making timeless and unique clothing.
Nor do they design for a type of woman, but for the current woman. “Fashion goes beyond trends: the selection of fabrics, craftsmanship and colors are the essence of all Maksu designs. Silks, Italian fabrics, embroidery, rhinestones and clothing are always the main protagonists ”, they explain.
From its delicate dresses, made with the highest quality silks, to the knitted sweaters with embroidery, as warm and comfortable as they are original, exclusivity is also one of its most outstanding values. And it is that they do not produce massively since, in general, each model does not exceed fifty units. This makes their clothes even more special if possible, since you can be sure that not everyone will wear them.
The romanticism and subtle and uncomplicated femininity is what motivates its designers, who also work from their atelier installed within the same store, which gives them an even closer proximity to their clientele, of which they are always attentive to know. their impressions and needs first-hand. Thus the Maksu collections are alive, always changing, regardless of any ephemeral and passing trend, pending nothing more than giving added value to the female wardrobe, which over time, far from becoming obsolete, will gain identity and personality.