the movement that has come to transform fashion



Have you ever stopped to think about who made the clothes you wear? And how was the material of these pieces produced? In many cases, the answer involves the name of an underdeveloped country and a synthetic fabric. With that in mind, slow fashion is a movement that seeks to make this process more local and more sustainable. Want to know more? Just keep reading!

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What is slow fashion

The term slow fashion, which can be translated as “slow fashion”, emerged as a movement contrary to the mass production of clothes and to exaggerated and irresponsible consumption. Based on the duality between fast food and slow food, the concept came to oppose the sense of fast fashion, which symbolizes the big brands, which standardize their clothes worldwide and are known for industrial, impersonal and mass production.

Slow fashion, on the other hand, is a movement that prioritizes quality over quantity and location rather than global, using sustainable raw materials and labor and small or medium scale production. The objective of slow fashion is to reduce the environmental impact of fashion, in addition to promoting more conscious consumption and more humanized and personal production, reducing the route of clothing until it reaches the final consumer and valuing each participant in this process.

Why adopt slow fashion?

In the current context in which we live, it is increasingly necessary to rethink consumption, since, when it is done irresponsibly, it can contribute to precarious work, the degradation of nature and many other consequences that, often, can go unnoticed, although they have a great impact on the world. Therefore, adopting slow fashion can be an alternative to reduce these damages: when knowing that all the processes of production of the clothes, from the making of the fabric to the sale of the final product, were thought and adapted to a sustainable and conscious method, you support and participate in a more humanized means of consumption and less harmful to the planet and society!

How to adopt slow fashion

Practicing slow fashion is simpler than it looks! So, check out some tips to suit this movement:

Know the brands you consume


Generally, brands that are adept at slow fashion disclose this positioning. So you can find this type of information on the internet and on social networks! Another way of getting to know the production processes of the brands is by talking to the shopkeepers and salespeople. For sure, they will be able to inform you better about the particularities of the brand.

Prioritize location


One of the main problems of fast fashion is the global character of production: the raw material comes from one country, the labor is located in another, and the product goes through several places before reaching the store where it can be purchased. it. Pieces made and sold in the same place contribute not only to regional development, but also positively help more ecological consumption, reducing the carbon emission caused by transport, therefore, it is more sustainable.

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Buy what has already been purchased


The purchase of second-hand items in thrift stores and bazaars is also a practice of slow fashion. By consuming something that has already been used, it is possible to avoid the production of new parts and, with this, make the act of purchasing a sustainable practice and free from social and environmental impacts. Also, don’t forget to give an appropriate destination for the clothes that you will no longer use: be it donating, selling or disposing, the clothes still have a lot to offer!

Practice sustainability beyond ecology


Contrary to what many people think, sustainability encompasses factors in addition to ecological issues. For the practice of slow fashion, it is also important to make sure that the brand does not practice human exploitation in the workforce and values ​​diversity, in the broadest sense, in the making, production and dissemination of the pieces.

In slow fashion, less is always more


When choosing pieces made with good quality fabrics, avoiding synthetic materials, such as nylon and polyester, which have plastic in their composition, it is possible to purchase products with greater durability and with less environmental impact in the production process. This is the first step towards consuming durable and more resistant clothes, making it easier to reduce the number of pieces needed for a complete wardrobe.

Now, all you have to do is start the slow fashion and dress sustainably!

Brands slow fashion

To consume slow fashion products, we have separated a list with some options of national brands that practice slow fashion:

  • Psychotropic: with handcrafted and small-scale production, the store is perfect for women who like printed and unique clothes!
  • Side B: minimalist pieces define the style of the brand, which advocates the production of durable and sustainable clothing.
  • All Frida: with a more romantic footprint, Toda Frida’s pieces are manufactured in Brazil through conscious and ecological production.
  • Superfluous: the valorization of labor, local production and concern for the environment are values ​​practiced by the brand.
  • Boutique Sao Paulo: in addition to the sale of new products, produced according to slow fashion, the brand also works with used pieces, valuing second-hand clothes.
  • Aside: colorful and versatile, the pieces of this brand are produced locally and on a small scale.
  • Chico Rei: those who like printed t-shirts can wear this product made with vegan material and sustainable production!

Slow fashion is just one of the movements that seek the most sustainable fashion consumption. So, be sure to learn more about other topics in this regard, such as upcycling!

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