Skintellectual: who I am and why I am the future of beauty


Take care of your own skin it does not only mean removing make-up every evening and following a daily beauty routine, but also paying attention to the components of the products we use, for example; in fact, more and more people have understood how important it is to take the health of their skin to heart, rather than thinking exclusively of the aesthetic side, and are investigating other aspects, in beauty products, which go beyond simple effectiveness or promises from TV commercial.

For them there is also a precise definition, that of skintellectual, or rather the “intellectuals of the skin”.

Who are the skintellectuals?

To put it very simply, skintellectuals are those who know everything about INCI and the ingredient list of skin products, know the difference between BHA and AHA (incidentally and for the layman, the first is salicylic acid which acts deeply in the skin and gives brightness, the second is soluble in water and is more effective on the skin surface); In short, it is not a question of simply being passionate about beauty, but also of knowing how to recognize the positive and negative characteristics of each product.

The phenomenon was born around 2011, when the K-beauty, or the Korean beauty, has also made its way into the western market, thanks also to the large-scale distribution in important brands such as Sephora, CVS and Urban Outfitters.

What does the Korean skin routine have to do with skintellectuals? Simple: at the base of K-beauty there is precisely the idea of ​​the process in several phases (we recall the ten steps of Korean skincare), proving how taking the right time to treat your skin gives excellent results, and therefore both It is also important to deal with the more implicitly “technical” aspect of the products we use.

What does a skintellectual do?

The skintellectual is attracted, in the choice of the product to use for one’s skin, give him ingredients contained in it, more than the claim of the product itself. He knows how to recognize differences emollients and humectants, read the INCI and also understand how to combine or layer different products to obtain a luminous, clean result that, at the same time, is healthy for your skin.

It must be said that more and more people are becoming skintellectual, thus approaching the science behind the products and ingredients for skin care, thus orienting their choices not so much on the fragrances or textures of the products, but on the presence or not. of ingredients that, in the long run, could be more harmful to the skin. This also implies asking your trusted dermatologist, for example, for advice.

They want me, as their dermatologist, to check that the products will actually work versus just believing the marketing claims – explained Dr. Dendy Engelman – And they have very specific questions about specific ingredients.

Skintellectual: the future of beauty?

With the skintellectuals a new figure was also born, that of skinfluencer, which obviously brings its experience on social networks to inform and give advice on cosmetic products and the various ingredients that compose them.

The spread of this role is also given by the increasing awareness that consumers and consumers have of the products they use for their skin routine, so much so that according to a 2017 survey conducted by the NDP group 40% of American women base their product research of beauty on the absence of parabens and sulphates, a number that has grown by 7% compared to 2015, proof of the fact that there is always a greater interest in this important aspect.

Among other things, with skinintellectuals, new influencer figures have also been born: skinfluencers, who know everything from the right molecular weight of hyaluronic acid to the exfoliating capacity of lactic acid. In the United States, a 2017 poll by the NPD group revealed that American women are becoming more and more aware of what they put on their skin, with 40% of them looking for products without parabens or sulfates (in 2015 they were 33%).

Obviously, the growing attention to the “healthy” aspect of beauty products may also be due to the great echo they are having environmental issues, with people increasingly willing to use cruelty free products, therefore not tested on animals, and which reduce waste and pollution to a minimum, in the name of ever greater sustainability, an extremely important behavior for the protection of the planet.

Original article published on March 23, 2021

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