Skinmalism, the sustainable and essential beauty routine


Staying at home for most of our time, due to the Covid pandemic and the lockdown, has forced us to rethink many things about our normalcy, and also taught us to take care of ourselves in different ways.

Smart working has made us approach a new (for many) way of working, our clothes have changed, becoming more informal and casual, and even our beauty routine has ended up becoming more essential.

This does not mean that every person in the world has given up on make-up, only that now the make-up is done for oneself, or for occasions when you have to show yourself to others, such as a video meeting, for example, and it is therefore lighter and more essential.

Minimalist, one could say, and in fact one of the words of this 2021 seems to be skinmalism.

Skinmalism: what is it?

The crasis is quickly made, between skin, skin, and minimalism, and indicates the tendency to have a decidedly simpler and more sustainable beauty routine.

To get an idea of ​​how much skinmalism has entered everyone’s homes, we could read some data, provided by Pinterest Predicts: among the most googled words of recent periods “natural remedies for brighter skin” (research quadrupled compared to 2019 ) or “natural do-it-yourself make-up” (+ 180%).

Again: searches for facial yoga, DIY skincare and aloe vera face masks have grown. A tangible sign of the change of course that our new “normal” has had on our lives, also with regard to the beauty aspect.

We certainly cannot say that it is bad, in short; while a great deal of effort is still being made to focus on the themes of body acceptance and of body positivity skinmalism confronts us with a great truth: perhaps we are really facing the moment when we can unhinge the standardized stereotypes of beauty, rediscovering each * its own, and choosing the version of oneself that one prefers.

Skinmalism: how to create minimal skin care

Hand in hand with the concept of skinmalism goes that of Skip Care, which comes from South Korea (the same country as the korean skincare, yes), which literally involves “skipping” some steps of daily skincare limiting only to the indispensable ones, and therefore using only a few products, obviously of high quality and high sustainability. The message is let the skin breathe and regain possession of a more natural beauty (of course, not that accentuated make-up is a sacrilege, the important thing, it goes without saying, is to be at ease).

So let’s go with layering, that is the multilayer, and go with “basic” products, which also favor a reduction in pollution, given that more and more people have become aware of waste and the large amount of waste created by packaging.

This is why creams in solid form, refillable or contained in recycled and in turn recyclable jars are becoming increasingly popular. Green light, and the Pinterest forecast report, also to the do-it-yourself beauty routine, where clay-based masks, apple vinegar and aloe vera lotions will dominate (another term in super trend, as seen).

But since, by reducing the number of products, we ask them to also be multitasking and more efficient, our new daily skincare could be composed of a simple cleanser and a moisturizer, to which the intervention of a multi-ingredient serum, which typically contains between one and three of the main ingredients for perfect skincare and other elements that work together to improve the condition of the skin.

For example, many vitamin C-containing serums are formulated with hyaluronic acid is niacinamide (vitamin B3); the advantage of these serums is that the ingredients are already formulated to work in synergy. This means less concern for adverse reactions and a simpler, faster routine that may be more cost-effective in the long run.

Skinmalism: 4 products to buy

Here are some of the right products to have a skin routine under the banner of skinmalism.

SO'BiO Etic Dermo-Defense Cream 5 in 1

SO’BiO Etic Dermo-Defense Cream 5 in 1

So’Bio Étic has created the Dermo-Défense cream, a comforting treatment that combines 5 actions, strengthening the skin’s natural defenses, moisturizing it and protecting it from external aggressions.

€ 9 on Amazon


  • Strengthens the skin’s natural defenses, moisturizes and protects it from external aggressions by wrapping a soothing and softening veil
  • Hydrates the upper layers of the epidermis


  • Not easy to absorb, so use little product

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Cerave Face Cleansing Mousse - 473 Ml

Cerave Face Cleansing Mousse – 473 Ml

The CeraVe cleansing mousse performs an excellent plumping action for the skin of the face, leaving it radiant and hydrated.

€ 17 on Amazon


  • Without perfumes
  • Excellent cleansing action

Snail face serum with snail slime

Snail face serum with snail slime

The Snail fluid face serum with snail slime is a true concentrate of active ingredients with a super moisturizing, restructuring and regenerating action, suitable for a minimalist daily routine.

€ 15 on Amazon


  • Hyaluronic acid (super moisturizing and silky), vitamin E (antioxidant) and skin-affine lipids effective in restoring the barrier function of the skin.
  • Reduces imperfections / wrinkles with the strength of snail slime mucopolysaccharides and glycolic acid

La Roche Posay Lipikar anti-dryness milk

La Roche Posay Lipikar anti-dryness milk

La Roche Posay milk has a super moisturizing action on the skin of the face, which will immediately make it brighter in just a few steps.

€ 9 on Amazon

18 € you save 9 €


  • Also ideal as an after sun
  • Extremely moisturizing action

Original article published on March 6, 2021

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