Mom jeans: 30 photos with this piece that is a sure hit


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Photo: Reproduction / Jéssica Lopes

Photo: Reproduction / Jéssica Lopes

Enough with the dictatorship of the dummy 36/38! More and more women have found space to empower themselves and change the thought that there is a perfect body type to be valued in fashion.

Many stores realized that there was a very strong gap in this market and started to produce fantastic looks for those above the mannequin 44, valuing freedom and diversity and giving visibility to these women.

The change, which had already started in stores with entrepreneurs launching plus size collections, came to haute couture and the catwalks more recently. Not long ago, in 2013, the first Plus Size Fashion Week took place in Paris. Only in 2016 did São Paulo Fashion Week bring a plus size model to the fashion shows for the first time.

But, as style has nothing to do with rules and standards, but rather with feeling good, we have listed some plus size stores that make beautiful pieces for you to compose looks with your face, on all occasions:

1. Oh, dear!

Photo: Playback / Oh Honey!

Photo: Playback / Oh Honey!

With a wide variety of pieces for the most diverse occasions, Oh, dear! its main proposal is to entertain women who use the brand's clothes. For this reason, they invest a lot in diversified prints, very cheerful and colorful. They also cherish the absence of rules, inviting people to dare and break those famous sayings we hear about fashion.

2. Chica Bolacha

Photo: Playback / Chica Bolacha

Photo: Playback / Chica Bolacha

Created in Porto Alegre 12 years ago, Chica Bolacha is a brand focused on the plus size market. With a proposal to democratize fashion, they create pieces from mannequin 38 to 60. And recently they have included men in their collections, with the Chico line.

3. Flaminga

Photo: Playback / Flaminga

Photo: Playback / Flaminga

With options for lingerie, fitness clothes, jeans, beachwear, accessories, among other types of pieces, Flaminga came up with the challenge of bringing quality clothes to those above the mannequin 44. It is a multi-brand portal, with careful curation so that women who buy and / or will buy in the store find the best in the market.

4. Maria Abacaxita

Photo: Reproduction / Maria Abacaxita

Photo: Reproduction / Maria Abacaxita

Maria Abacaxita, opened this year, is focused on plus size fashion for irreverent and fun young people. The brand has a lot of personality and pleases women who like pieces with differentiated prints and more alternatives. The mannequin goes from 44 to 60.

5. Best Size

Photo: Playback / Best Size

Photo: Playback / Best Size

Best Size is also a multi-brand store aimed at the plus size public and with the objective of offering elegant pieces for women who wear over 44. They prioritize practicality at the time of purchase, in addition to always looking for brands that provide comfort and quality in their parts. Empowering, says that "the best size is yours", hence the origin of the store's name.

6. Kauê Plus Size

Photo: Playback / Kauê Plus Women

Photo: Playback / Kauê Plus Women

With the principle of valuing the customer's attitude, the Kauê Plus Size store appears. Operating in the market since the 1990s, he combines experience, personality and creativity in his pieces. In addition to the virtual store, there are several physical stores across the country, with pieces for both the female and male audience.

7. Malindi Brasil

Photo: Reproduction / Malindi

Photo: Reproduction / Malindi

Melinde Brasil has been in the plus size business since the 1980s, when this niche still had few companies that met its needs. In the 1990s they started to dedicate themselves entirely to this area and today they are one of the best known and respected brands in the market.

8. Rouge Marie

Photo: Playback / Rouge Marie

Photo: Playback / Rouge Marie

After countless tips given on her personal blog, the stylist and fashion consultant responsible for the brand, Débora Fernandes, created Rouge Marie. In order to create quality pieces and give fashion tips in the same space, the brand also takes the opportunity to break old prejudices, such as "you can't use this if you're overweight".

9. Mulherão Store

Photo: Reproduction / Woman

Photo: Reproduction / Woman

Loja Mulherão has existed since 2011 as a multi-brand platform for plus size pieces of casual fashion, work, party, jeans, beach, lingerie, among others. With a commitment to finding quality pieces and offering them to its customers, the store is the result of the success of the Mulherão blog.

10. Palank

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Photo: Playback / Palank

Photo: Playback / Palank

Palank emerged in 1984, bringing more than 30 years of experience in the plus size niche, being one of the pioneers in this sector. With the principle of breaking the famous rules, which are actually prejudices, they seek to empower women who fall under plus size.

11. Julia Plus

Photo: Playback / Julia Plus

Photo: Playback / Julia Plus

Julia Plus was inaugurated in 1998, in Rio de Janeiro, inspired by the curves of Rio women. Always with innovative concepts, the brand has international recognition due to the creativity in the design of the pieces and the quality of the materials used.

12. Vk Moda Plus Size

Photo: Reproduction / Beauty without size

Photo: Reproduction / Beauty without size

With the mission of empowering, meeting the needs of the female audience, ensuring comfort and quality clothes, Vk Moda Plus Size appears. The brand claims that its commitment is to serve a female audience, aware and connected to trends, allowing everyone to feel sexy, modern and young.

13. Chic & Elegant

Photo: Playback / Ju Romano

Photo: Playback / Ju Romano

Valuing the Brazilian woman, Chic & Elegante combines comfort, joy and quality. Created in 2009, the brand always seeks to bring the main world trends to Brazil to make women beautiful and with self-esteem up there.

14. Liló Fashion

Photo: Reproduction / Liló Fashion

Photo: Reproduction / Liló Fashion

Created in 2012, Liló Fashion emerged with the aim of fulfilling the dream of plus size women to use quality pieces that are in line with the latest fashion trends. The store sells pieces of casual fashion, party, beach, underwear and jeans. With printed and more sober options, it seeks to meet all styles, pleasing all women.

Today there is a good variety of amazing stores for you to buy your clothes and feel beautiful, empowered and in fashion, isn't it? So enjoy, get to know all of them and indicate this matter to your friends who are also plus size!

The post Mom jeans: 30 photos with this piece that is a sure hit appeared first in Women's Tips.


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