Kobido, the face massage for a lifting effect


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Japan, in addition to millenary culture and traditions, also has a history in the branch of massage and relaxation techniques; among them stand out the Nuru massage, for example, with a high erotic rate, but also the Kobido, a beauty ritual that acts mainly on the skin of the face.

The origins of the Kobido

This massage technique which allows you to stretch the features, giving new tone to the skin and which “eliminates” small wrinkles seems to have been conceived in the fifteenth century, in particular in 1472, at the request of an empress who tried to keep her beauty unchanged. This is why the Kobido is also called the “massage of eternal youth”.

But according to other sources, its origins are much more remote, dating back to 7000 years ago, in China, where it was born before being “exported” to the Rising Sun, at the beginning of the fifth century AD, where it took the name of Anmawhich is an ancient traditional Japanese massage therapy system.

The word Anma translates as “pressure” (an) and “friction” (ma), that is, it means “press and rub”, and this is exactly how the Ancient Massage practiced by Japanese samurai happens.

The techniques of the Kobido

The Kobido does not have purely aesthetic purposes, also because the wrinkles they are not something to be stigmatized or hidden at all costs; everything always depends a lot on the perception we have of ourselves, and how comfortable we feel.

This massage aims more at oxygenate the skin of the face, that is, it helps the epidermis to store a greater amount of oxygen, which stimulates the production of collagen and elastin, which as we know are very important to keep the tissues elastic.

Kobido is practiced through a set of different techniques which, combined with each other, give life to a treatment that cares deeply for the neck, face and head. It is practiced by gently manipulating the skin, pressing it, bending it, pinching it with more or less energy, rubbing it.

To improve the effects, small percussion, brushing and kneading are also used that follow the lines of the tsubo points used in acupuncture to improve Ki, or the internal energy of the body.

The benefits of Kobido

If the purpose of the Kobido is to give force, harmony is quiet, in full respect of the Japanese tradition for which beauty is made from the stable balance between body and mind, even that of Kobido is a technique that is handed down from generation to generation, the benefits of which are found above all:

  • on the level of skin tone and elasticity;
  • on the relaxation is distension of the skin;
  • on the mitigation of small wrinkles.

Kobido also improves the condition of skin is hair, giving physical well-being and mental serenity. In fact, it is no coincidence that Kobido has long been an art reserved for Samurai, in order to teach them to restore the free movement of the body and to maintain energy and balance, physical and mental, before each fight.

Are there any contraindications to Kobido?

The Kobido can be equated to a real one natural lifting, suitable for all skin types, which does not present any type of contraindication. It is not painful, does not leave scars, as in the case of surgical lifting, and allows to stimulate the nervous system, to reactivate the lymphatic and circulatory system and to strengthen the deep muscles, without any negative implications.

The only and real important thing, if you decide to resort to a Kobido massage, is to rely on experts in the sector.

Where to do the Kobido and the costs

As mentioned, it is very important to rely on competent and prepared people to do a Kobido massage. You can contact beauty centers who have followed training and refresher courses to learn the best techniques, or who use natural products and techniques.

A session of Kobido costs around 45 euros, and lasts more or less 45 minutes.


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