Brazilian brand JustForYou bets on personalization and uses Artificial Intelligence to create unique hair products. Just answer a form through the site that technology takes care of the rest. Awesome, right? Learn more about this news:
JustForYou – Custom Hair Products in Brazil
Finding perfect shampoos and conditioners is always a dilemma. After all, each hair is unique and has very specific needs, which are not always met by products available on the market.
Thinking about it, JustForYou decided to focus on personalization and develop individualized formulas, with a little help from technology.
This is the first time a Brazilian brand has been betting on this trend, which has already been making the most success abroad. As we talked about earlier, personalization is here to change the beauty industry for good!
How Does JustForYou Artificial Intelligence Work?
It's very simple. You first need to visit the site and answer the form explaining the individual needs of your hair.
Next, the AI tool will analyze and combine the information to develop the perfect formula.
After that, your custom products will be developed in the brand's lab and delivered to your home. Easy, right? Innovation a click away.
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Sustainability and natural raw material: JustForYou differentials
No sulfate, no paraben, no petrolatum and no harsh chemicals. This is the brand proposal, which prioritizes natural raw materials and explores some very Brazilian ingredients. Mango butter and tapioca starch are among them.
All this to ensure efficient and safe products that do not harm the environment much less the health of the consumer.
In addition, JustForYou still works with recyclable packaging and compensates for 100% of the environmental impact of the products it places on the market through the EuReciclo seal.
By working only with on-demand formulas, the brand has no stock and still ensures that raw materials will not be wasted.
Along with Artificial Intelligence, sustainability and increasingly natural formulas are other major trends in the beauty market.
By integrating all of them, JustForYou innovates with its conscious proposal aligned with consumer wishes. Worth betting!