Dua Lipa establishes herself as the generational muse that fashion needed


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There are artists who go beyond their musical careers to become true icons whose influence overflows fields such as fashion. It is the case of
Dua Lipa that in three scarce years of career he has managed to carve out a place of honor in the Olympus of musical mythology, with an impact that reaches all corners of the planet and that on many occasions has little to do only with his music. And it is that there is no change of hair or style with which he goes out to act that does not cause rivers of ink.

To her we owe, among others, the fever that has spread like wildfire this summer due to the colored rings that are sweeping Instagram, the return of the
90s trend translated into garments such as the minidress or the crop top. Advised by an army of specialized stylists, Dua Lipa has forged a style of her own that has already found its way into the streets of numerous firms, some interested in dressing her for their videos or performances, and others with a creative collaboration contract under her arm.

During the past year we could already see the singer star in advertising campaigns for
Cougar or
Pepe jeans, for those who have even signed pieces designed by her. Even in front of a perfume of
Yves saint laurent. A vein that for some time now seems to have become the dominant trend for brands that seek to make money by appealing to the musical passions of their younger audience.

An image from the latest Puma advertising campaign protected by Dua Lipa

The last to knock on Lipa’s door has been a powerful and established brand with which the Love Again singer maintains a prolific romance:
Versace. The Italian house has wanted to culminate this fruitful relationship by making it the protagonist of its advertising campaign for next o / i 2021.

One of the photos that accompany the Versace o / i 2021 campaign starring Dua Lipa /

Mert Alas & Marcus Piggott

As explained in the press release that the Italian house has sent: «After several iconic looks and collaborations, Dua Lipa and Versace take their relationship to the next level, as Lipa stars in the brand’s latest campaign. The global superstar appears in a series of images by the photographic duo Mert and Marcus, wearing the new La Greca, the iconic Versace motif reimagined for fall-winter 2021.

Mert Alas & Marcus Piggott

Even own
Donatella versace he wanted to add some statements to support this decision. ‘I first met Dua a few years ago in London. I knew she was a beautiful girl, but when I heard the timbre of her voice, I immediately realized that she had something unique and special about her. Since then, I have seen her career take off and have associated with her for many incredible moments. Right now, I can’t think of a better woman to embody the spirit of Versace and this collection. ”

The singer attended the 2019 Met Gala in a Versace dress /

DR

The two have long enjoyed a very special relationship. From dressing her up for the 2019 Met Gala, as well as numerous high-profile performances and events throughout the years, as well as numerous video clips such as Levitating, Don’t Start Now, and New Rules.

DR

She recently sported an Atelier Versace look on the red carpet at the Grammys, where she picked up the Best Pop Vocal Album award. Her flawless style, fearless attitude and universal appeal make her the perfect companion for the brand.

«I am very excited to be working with them. Being so close to Donatella has made me feel a very special bond thanks to our shared love for fashion, “adds Dua Lipa. «It was surreal. Your association throughout this process has been an unforgettable experience. The images we have created together are even better than you could have imagined.

Mert Alas & Marcus Piggott


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