Few fashion firms have managed to create such a seductive halo around them as Chanel. A fever that has spread to all kinds of women in the world, from actresses of the height of Marilyn monroe or Keira Knightley even princesses, like herself Carlota Casiraghi, who just a few weeks ago was announced as new brand ambassador. Under a new creative baton, this time that of Virginie Viard, successor to the legendary Karl Lagerfeld, who passed away in February 2019, we have seen Chanel evolve with presentations like the latest. Métiers d’art fashion show, held in December at the Château de Chenonceau.
Standard bearer of an unmistakably Parisian style that has nevertheless been exported all over the planet, Chanel represents elegance and timelessness, through elements such as pearls or tweed, some of the most fruitful loans that Gabrielle Chanel took and reinterpreted into her own. 100 years ago, Coco Chanel took the first step to turn her business into the legendary brand that it is today: in 1921 she turned her iconic store on Parisian Rue Cambon into an unprecedented concept, the boutique, opening it up to accessories, jewelry and accessories. perfumes.
It was also the year the brilliant Gabrielle launched her first makeup line; and, above all, created (through the noble arts of Ernest Beaux, the perfumer of the tsars) his most iconic fragrance, No. 5. The name, by the way, referred to the favorite number of Coco Chanel and to date (5 of May) in which the designer used to present her large fashion collections.
With essences of bitter orange blossom, jasmine, rose, sandalwood, vanilla and vetiver among its main ingredients, the success of No. 5 is today worthy of study and admiration. An unbeatable best-seller that already has iconic status, common in the boudoir of the world’s most seductive women, among them, of course, Marilyn Monroe who stated that the only thing she put on before going to bed to sleep was a couple of drops of the aforementioned perfume.
In addition, 2021 will also mark the 50th anniversary of the death of the dressmaker, who died at the age of 87 in the room of the Ritz hotel in Paris where she had lived for the last 30 years of her life. It will be 2021, therefore, a Chanel year; Palais Galliera was ahead of the hype with its great exhibition Gabrielle Chanel: fashion manifesto (which can be seen until March 2021).
Publishing house Assouline has also hit the big time soon, with the joint edition of its three most iconic books on the brand in a luxurious box entitled, very aptly Memoire. The three volumes –Chanel Fashion, Chanel Jewelry and Watches and Chanel Fragrance And Beauty–, beautifully illustrated and written by three experts in the dressmaker, cover the three main areas of her creative work, constitute an indispensable testimony about the career and achievements of the legendary creator … and they are a good start to a year marked by fashionista nostalgia.
On January 10, on the 50th anniversary of Coco’s death, Espasa publishes The Chanel Sisters (Judithe Little), a novel with the ambition of a best-seller (published in 13 countries) about the beginnings of her career that focuses on in her very unknown sister Antoinette, who grew up with her in the orphanage and was her great support.