It was born in 2000, twenty years ago now from an idea by Nick Roberston and Quentin Griffith, but today we all know it: ASOS, which stands for As Seen On Screen, presents itself to the world not only as an e-commerce platform where you can buy clothing, footwear and accessories, but much more. It is inspiration, research, incorporates and proposes the major fashion trends of the moment, and its strong point is low cost.
Listed on the stock exchange since 2001, the platform was launched in 2004 and, weekly, offers new products ranging from the main lines (men and women) to then follow the customer step by step in the most specific categories such as Petite and Tall, Maternity and Curvy, designed to satisfy every need.
Another point in favor of Asos is that of having created a real style platform: the prices are affordable, the garments not only wink at the latest trends dictated by fashion, but are also selected from the collections of the most famous brands.
ASOS FW 2020/21: coats, down jackets and trench coats
Trench, down jackets and coats in the new ASOS catalog. Source: asos
Autumn is inaugurated with its greatest representative, the trench coat. In the new ASOS fall / winter 2020/2021 catalog, the team of experts has selected many traditional models (in the original beige color, with visible buttons and waist belt) to which alongside the more contemporary and experimental proposals.
To face the first cold Urbancode proposes “Teagan”, a trench coat with length below the knee, in faux leather and in khaki shades, to show off combined with all your daytime outfits.
Fashion has elected the down jacket as an absolute must have, but this year the volume is dry but very long. ASOS Design, always attentive to trends, proposes its own version focusing on black, on the mid-calf length and the quilted effect.
The coat is the king of winter: the most sought after and loved model is undoubtedly the camel one, perfect for every occasion, so much so that it can be combined in many different ways. Signed ASOS Design, this year the iconic coat is proposed in a lighter shade than the unmistakable nuance, ma the characteristics that have always distinguished it remain unchanged: the lapel in the upper part, the double-breasted with visible buttons and the central slit on the back.
Flat shoes, heels and boots for autumn / winter
The shoes in the new ASOS fall / winter 2020/2021 collection. Source: asos
According to the Asos fall / winter 2020/2021 collection, the shoes will be overwhelmed by a wave of total black: versatile and always easy to combine, you can combine it in many different ways, from elegant to casual.
All the spotlight this year will be on moccasins, and the brand naturally proposed its version. “Mantra” is the where model the lateral glossy effect alternates with that in velveteen on the top.
Don’t be scared, but the trends say it this winter the mountain mood will arrive in the city. “Belle” is inspired by the most common mountain boot, but ASOS Design makes it more fashion and in step with trends by adding details the black faux fur, which are contrasted by the central strap with gold buckle.
As for the heels and the proposals to show off when the sun goes down, the ankle boots will be the absolute protagonists of the scene. “Express” is the black model and made of patent leather: the zip closure is lateral and practical, as well as the square heel, wide and medium height.
Asos dresses fall / winter 2020/2021
Clothes, from the most elegant to those to wear every day. Source: asos
When it comes to clothes, this year the eco-leather will cover the most interesting models and it has already been elected as the absolute trend! In its new collection ASOS Design offers a short dress with puff sleeves and visible buttons. With a retro mood, it has a V-neck and the model has a wallet cut.
Perfect for every day, combined with both sneakers and your favorite pair of amphibians, but also with ankle boots is the knit and high-necked dress by Only: with extra wide cut and ribbed detail, this dress is perfect for all casual chic outfits.
There is, of course, no shortage the most elegant proposals, designed for the most special occasions. The long is immediately evening so, ASOS Design, in its new catalog proposes a burgundy dress, one of the most loved and characteristic shades of the autumn season, with the particularity of flared sleeves and a very romantic line which reaches the ankle.
The versatility of tracksuits, jumpsuits and kimonos
The tracksuits, jumpsuits and kimonos from the new collection. Source: asos
In the new Asos fall / winter 2020/2021 collection there is no shortage of the most versatile and easy to show off proposals. Forget the classic track suit, in fluorescent shades and with technical fabric details: the contemporary version prefers a minimal, clean and sophisticated line.
Perfect to be worn in your free time is the coordinated suit in light gray by Noisy May. The quilted effect of the fabric embellishes both the sweater, with long sleeves and round neckline, and the trousers, slightly flared at the ankle.
Versatility is the synonym of all jumpsuits: perfect for any occasion, they are very easy to combine and, by adopting a few little tricks, they can be flaunted in any season of the year. ASOS Design offers a version with white polka dots on a black background, where the V-neck embellishes and emphasizes the figure thanks also to the wrap-around cut of the garment.
Finally, the kimono is inevitable in the wardrobe. Perfect to combine with a pair of jeans or more elegant trousers, Selected Femme offers an abstract print model in peach shades.
Curvy Asos Fall / Winter 2020/2021 selection
The Curvy collection, in the new ASOS catalog. Source: asos
Both the oversized cut and the peach pink shade are very current of the coat with mid-calf length and signed by Asos Design. It will accompany you in all your days in the office if combined with sober and essential looks, also perfect combined with more elegant short or midi dresses.
The coordinated suit solves many combinations and, for this very reason it must never be missing in the wardrobe: once you have found the right combination, you can separate the jacket from the trousers and show them off on different occasions. Fashion Union Plus, in the new Asos autumn / winter 2020/2021 selection proposes a coordinated in the hazelnut shade, where the blazer is enriched with a belt at the waist, while the high-waisted trousers are equipped with a practical and comfortable elastic.
Soft, light and absolutely on trend is the light khaki dress by ASOS Design Curve. The line with puff sleeves, sweetheart neckline and wrap-around cut, with the belt at the waist that emphasizes the waist, they perfectly enhance the figure, slimming it and highlighting its strengths.
For those pregnant: the selection of Asos Maternity
The new Maternity collection and ASOS selections. Source: asos
Are you worried that motherhood will prevent you from showing off your style? Not today. Our collections of maternity clothes and accessories are exceptionally comfortable and allow you to stay true to your personal style even during pregnancy.
Thus opens the section of the site dedicated to all expectant mothers, who see their bodies change rapidly and, very often, are forced to give up their personal style. Comfortable, practical and absolutely versatile: the slip-style midi skirt, in satin and with flared bottom is perfect for autumn: you can easily combine it with oversized sweaters or soft shirts.
The burgundy dress with ribbed pattern and belt at the waist is the ideal compromise for those in search of a quick piece to match, suitable for many occasions.
Finally, the black coat is inevitable, designed to be worn both during pregnancy and after, made in the robe model by ASOS Design Maternity.