Lululemon’s Expanding Brand Portfolio: Beyond Apparel
Oh, aren’t we curious little beings wondering about the expanding empire of Lululemon! It’s not just about the yoga pants and sports bras anymore; Lululemon has spread its wings beyond the apparel realm. So, buckle up as we unfold the brands that fall under the wide Lululemon umbrella. Let’s dive into this exciting journey together!
Now, let’s talk shop – or should I say, brands! Apart from its flagship line, Lululemon also possesses a gem called Mirror. No, not the one you use to check your outfit; we’re talking about a home gym experience like no other. Mirror is all about bringing that interactive fitness tech right smack into your living room! Imagine working out with a virtual trainer in your pajamas – talk about convenient and trendy!
Let’s sprinkle some facts in here – did you know that Lululemon scooped up Mirror for a cool $500 million? Yep, that’s how serious they are about revolutionizing the fitness technology game. So, next time you’re sweating it out at home with Mirror, remember it’s part of the ever-growing Lululemon family.
Hold tight and keep those eyes peeled for more juicy details as we dig deeper into this brand extravaganza! Trust me; there’s more where that came from. Stay tuned for some thrilling insights ahead!
Lululemon’s Acquisition of Mirror: A Game Changer in Fitness Tech
Lululemon made waves in the fitness tech world with its purchase of Mirror for a cool $500 million. Instead of continuing Mirror’s services, Lululemon decided to offer Peloton classes to its subscribers through Studio All-Access. Yes, you heard it right! The dynamic duo of Lululemon and Peloton isn’t a merger per se, but more of a power partnership. Peloton now stands as Lululemon’s exclusive digital fitness content provider, while Lululemon becomes Peloton’s go-to for athletic apparel. It’s like a match made in workout heaven!
Now, let’s address the elephant on the treadmill – why did Lululemon decide to pump the brakes on Mirror? According to experts, Mirror fell flat because it couldn’t keep up with the financial demands amidst its rapid growth phase. Sometimes it’s not just about spinning your wheels; you’ve got to cash in those gains too.
But wait, what about all those Mirror trainers in limbo? Well, fear not – they’ve found a new playground! Peloton swooped in and snagged them up to provide exclusive digital fitness fun for Lululemon customers. So think of it as CrossFit training but for brands – everyone working together towards those reps!
In a nutshell, Lululemon didn’t just buy a mirror; they bought an entire reflection gym experience that led them straight into the welcoming embrace of Peloton’s digital kingdom. Talk about weaving seamless threads through the fabric of fitness tech – these brands are flipping tires and climbing mountains together!
What brands does Lululemon own?
Lululemon owns Mirror, an interactive home gym, in addition to its main label.
How many stores does Lululemon own?
Lululemon currently operates 711 stores and also sells its products online.
